The Mobile Gaming Unit, or M.G.U. (pronounced “MaGoo”), started as a USPS delivery truck. In 2019, it transformed into a solar-powered video game studio. Now, it entertains crowds in NYC and beyond, bridging online gaming with sidewalk audiences!
Born in Charleston, West Virginia, Jesse Lively embarked on a journey of creative exploration that eventually led him to the bustling streets of New York City in 2006, seeking new opportunities and experiences.
Jesse earned a BA in Advertising & Graphic Design with a focus on Graphic Design from Concord University in 2006. During his college years, he was an active member of various societies and clubs, including Sigma Tau Gamma, Film Society, Student Government, Art Society, and Lacrosse Club.
Over the course of his career, Jesse has held key roles in creative leadership, working with a range of organizations across different industries. His professional journey encompasses extensive experience in design, branding, marketing, and content creation.
Role at Pixel Reboot: As the owner and founder of Pixel Reboot, Jesse Lively has taken the company from concept to reality. He created and built the innovative gaming truck, known as the Mobile Gaming Unit (MGU), which successfully completed its first live stream event in Times Square in 2019. Beyond entertainment, Pixel Reboot has been actively involved in community efforts, partnering with organizations such as DE's Warframe, American Cancer Society's Walk, Toys for Tots, Quest to Conquer Cancer fundraising, and working closely with the Jersey City Police Department at their NNO effort.
Jesse Lively's dedication to his work and the community has not gone unnoticed. While his journey is marked by notable achievements, he continues to redefine entertainment and inspire creativity through Pixel Reboot's innovative initiatives and shared experiences.
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